A logo for a clothing line. The style of clothes uses bold prints, grunge and tough art.
When creating the logo, simplicity was key. We wanted a symbol that could be instantly recognizable. I didn’t merely squash a hazmat symbol, but that is basically the idea. The individual elements of the traditional symbol were reshaped to fit within what is a carefully shaped oval.
The text feels heavy as if there is substance to them. The weight of each word further adds to the hard urban feel.