I’m putting this with logo design, but that’s a little of a stretch. The Mr. NYC text was an already established logo. It consisted of nothing more than stencil style text. There was no redesign to be done on it.
What did need to be done was a repackaging of the logo for a new business. The desire was to have a modernized version of classic car emblems. I simply created the shield style emblem and added the text and effects.
From there we added clean black text below with an emphasis on the word classic.