Anytime there is a huge tech conference, trade show or grand sporting event, there will be pretty girls promoting something. Why? Because it works. Most men are easy, myself included. This gadget or that always look better when someone cute is pitching it. Ladies of Promo is an agency that was formed to promote models that do the promo circuit.
The designs we experimented with harkened back to the early days of television. The logo needed to say bright smiles and showcase showgirls. We settled on the classic heart shape and worked several versions of the text into it. The custom sizing and placement of the text took several revisions, but I was happy with the results.