Michael

Education
Graduate of Dana College – Bachelor of Arts
  • Graphic Design
  • Minor in Business
Job History
Omaha, NE
HDR Engineering – Omaha, NE

Graphic Designer for the National Marketing Services department.

Omaha, NE
HDR Architecture – Omaha, NE

Graphic Designer for the Architectural Marketing department.

Pasadena, CA
HDR Architecture – Pasadena, CA
  • 3D Visualization Department Manager
  • Three Years Small Office IT Manager: ’99-’02
  • Architecture
    • Design
    • Project Management
    • Signage and Wayfinding
    • CAD Support During Early Slow Days
  • Marketing
    • Material and Presentations
    • Conceptual Design on Pursuits
    • Materials for Client’s Fundraising Efforts
Pasadena, CA
Novel – Blood Network

Written and in process of getting published.

Image Media Packages
Pasadena, CA
Co-Founder and Senior Partner
Software
3D Software
  • 3DS Max
  • AutoCAD Architecture aka ADT – Architectural Desktop
  • Revit
  • SketchUp
  • Vue
  • City Builder 2013
  • Poser – Clipart creation
Adobe Suite
  • Photoshop
  • Illustrator
  • In-Design
  • Premiere and After Effects
  • Dreamweaver and others – Decent working knowledge
Microsoft Office
  • PowerPoint – Have done around a thousand presentations
  • Word – Wrote a novel
  • Excel and Access – Built, maintained & cleaned many
  • Outlook – Get organized email on phone, TV & computers – Easy
Architectural Client List
About Me
A Little About My Career
I’m currently a Midwest transplant living in Southern California.

I attended Dana College in Blair Nebraska.  It was a 125 year old liberal arts institution that closed it’s doors a few years ago because of a failed effort to go from a non-profit to profit institution.

While there I earned a degree in Graphic Design with a minor in Business.  I was art student of the year twice.

I interned with HDR Engineering and took a job with them after graduation in ’95.  Computers were still relatively new in the workforce and I entered the company with a strong skillset.

I soon became the goto person for marketing materials and digital presentations.  Digital projectors broke onto the scene and were the latest rave.  PowerPoint worked beautifully if you managed to set everything to a 256 color pallet.  I understood how to make all of that work and taught others as I created most of the company’s shows.

After two years with engineering, I was recruited by the architecture side of the company and transferred.  As with the engineering side, I built a majority of the marketing presentations and traveled more than half of the year on pursuits.

In ’99 the company decided to put an office in the LA area and settled on Pasadena.  I transferred out to help establish it.  We went from 8 the first year to a high point of 186.

In addition to my other responsibilities I ran IT for the small office.  The position was helpful in establishing the network render farm we needed to produce the thousands of frames that animations required.  That system expanded from Pasadena across the US in the following years.

In ’02 we acquired a firm that had a full time IT employee.  This freed me up to focus entirely on my main role.  I was the manager of the new Visualization department.

The department had roles in every aspect of a project.  All marketing and conceptual design efforts involved my staff.  We built shows, printed material, and often designed 3d concepts of the potential buildings.

If the job was won, we worked with the architectural team on design and documentation.  CAD drawings, 3D models, massing studies, solar studies, sun studies, skinning options, double and triple axil curving curtain walls and about anything else an architect can imagine was our responsibility to build.

Throughout the entire process, it was our role to provide visuals of what the project would look like for the client.  That included the facility , site, landscaping, signage, furniture, art and more.

It was also common for us to get involved with the client’s fundraising efforts.  This was sometimes as simple as providing the renderings we produced, but often meant generating the entire packages.

As the jobs were under development, the 3d models that we produced for rendering often became the models used in elevations, sections and details.  As Revit and other BIM packages came into heavy use, the model making side of the business reduced and the finishing became more imperative.  Renderings and animations needed a more photo realistic feel to them.

When the economy dipped, the company downsized accordingly.  From it’s high of 186, they were a little under 40 when they eliminated several entire departments including mine in ’13.

After 18 years with the same job, I didn’t quickly jump back into the 8 to 5 workforce.  Instead I drove cross country and flew out to travel abroad for a while.

Upon returning to Pasadena, I decided to write a novel that I’d been thinking about for a few years.  It’s completed and published.

One very nice thing about that experience is any stress residue left over from my tenure with HDR melted away.

During my travels, I reconnected with a college friend who was also looking to start doing something new. We had always talked in college about starting our own company, but we had zero experience and even less capitol. Well times had changed and we decided to start our own firm.

Image Media Packages became our whole being for the next several months as we worked on vision and branding. Once the foundation was firmly in place, we began taking clients.

With the spare time that often comes with new businesses, we began to develop digital product lines to sell to help generate revenue. We currently have over 5 million pattern files and 20,000 Photoshop styles. Our design tool library rivals that of firms 100x our size.